What are Some of the Best Social Media Marketing Tools?

What Are Some of The Best Social Media Marketing Tools?


Are you searching for the best social media marketing tools? We have got you covered here. Social media marketing tools are super important for businesses. Every marketer knows that social media is important for their success. When more people join social platforms, then this is a key for business leaders to know how to use them.

It can take up a lot of time. Its tasks include analyzing, making content, listening to customers, and designing graphics. These are the social media marketing tools. These tools make life easier for marketers. In social media marketing, when you have the right tools, it is like having a secret weapon for growing your social media presence. In this blog, we will learn about the tools for social media marketing in detail.

What Are Social Media Marketing Tools?

The rise of global marketing has changed how firms interact with their audiences. With so many social media networks, technologies like Social Champ facilitate scheduling and analysis. It brings relief to social media managers. These best social media marketing tools enable efficient post-scheduling across various mediums. They provide insights to optimize engagement. These tools also enhance productivity and effectiveness. It makes social media marketing more manageable and impactful for brands.

Our Top 20 Picks For Social Media Marketing Tools:


In the world of social media marketing tools, you will find a wide range of options from big players to smaller ones. Each tool works with unique strengths and capabilities. These best social media marketing tools relate to different needs and preferences. The top social media marketing tools are given below:

It is a trusted social media analytics tool. Keyhole is used by industry giants like Google, Amazon, Spotify, and over 100,000 other brands and agencies. This tool stands out for its user-friendly interface without a severe learning curve. Keyhole make it easy for anyone to use. Its price starts at $79/month. It offers 2 trackers, 5000 mentions, and unlimited scheduling for 5 profiles.

Key Features:

  1. 1. With this tool, you can add multiple social media profiles from top platforms and track keywords/hashtags.
  2. 2. You can use sentiment analysis and competitor benchmarking to understand audience views.
  3. 3. It generates custom reports and shares real-time dashboards for profile growth and campaign tracking.

It is a very straightforward and user-friendly social media management application. Buffer is ideal for small businesses, solopreneurs, and individuals. It offers scheduling, a clean interface, and management of multiple social media accounts. Its free plan includes basic features, with paid plans starting at $6/month. It is designed for flexibility and cost-effectiveness.

Key Features:

  1. 1. It plans and schedules posts across multiple platforms.
  2. 2. With this tool, you can gain insights into engagement and reach metrics.
  3. 3. This tool can manage various social media accounts in one place.
  4. 4. It collaborates with team members, assigns posts, and reviews drafts.
  5. 5. Buffer’s simplicity and ease of use are ideal for beginners and small businesses.

SocialBee specializes in content creation and scheduling. It has a user-friendly interface and efficient management of multiple social media accounts. SocialBee organizes content into categories for a balanced strategy. This tool is ideal for small businesses, entrepreneurs, and freelancers. The price is $24 per month. It offers an affordable and effective solution for social media management.

Key Features:

  1. 1. It organizes content into categories for diverse postings.
  2. 2. With this tool, you can schedule posts across platforms. It focuses on evergreen content.
  3. 3. It automatically reshares top-performing content.
  4. 4. This tool visualizes and plans content strategy with an interactive calendar.
  5. 5. It tracks post-performance for strategy adjustments.
  6. 6. SocialBee’s content categorization and recycling features enable strategic and engaging content distribution.

eClincher is a versatile social media tool with robust scheduling. It has organization, monitoring, and analytics features. It is ideal for enterprises and agencies. Its plans start at $65/month for small to medium-sized businesses and $175/month for larger organizations with advanced capabilities.

Key Features:

  1. 1. It automates content republishing on a scheduled basis.
  2. 2. Manages all messages and interactions in one place.
  3. 3. It tracks social media performance with detailed reports.
  4. 4. This tool monitors keywords and brand mentions.
  5. 5. It organizes images and media assets efficiently.
  6. 6. eClincher’s smart stacks enable effective content recycling and scheduling.

It is a social media management software for both online and mobile platforms. This tool offers features like content scheduling, team collaboration, detailed analytics, and social listening tools. It provides access to Hootsuite Academy for training resources. Hootsuite is ideal for marketing professionals, small business owners, and educators. Its pricing starts at $99/month after a 30-day free trial.

Key Features:

  1. 1. Its streams constantly update you on relevant social media activity.
  2. 2. Social media analytics give an overview of performance based on different metrics.
  3. 3. Its social listening tools provide customer feedback about your brand.
  4. 4. Hootsuite is a free version. It allows connection to seven major social networks, with the ability to connect up to three social media profiles and integrate up to 35 networks.

It is a user-friendly social media management tool for individuals and businesses. This tool supports major platforms like Facebook, Twitter, and Instagram. It specializes in scheduling, collaboration, and analytics, with capabilities like bulk scheduling and Facebook Ads control. SocialPilot is ideal for startups, small businesses, agencies, and freelancers. It offers a free trial and paid plans starting at $30/month.

Key Features:

  1. 1. Social Pilot connects with 50+ accounts and schedules posts.
  2. 2. It improves performance and efficiency.
  3. 3. Respond to comments, messages, and posts.
  4. 4. It streamlined the workflow for social media tasks.
  5. 5. This tool can generate unique and attractive captions.
  6. 6. With the help of this tool, you can easily find and schedule relevant content.
  7. 7. SocialPilot provides comprehensive social media management solutions.

CoSchedule is an extensive platform for content management and marketing calendar features. It includes content marketing, social media scheduling, and project management. This tool is ideal for marketers and businesses planning comprehensive strategies. It offers a free basic version and paid plans starting at $19 per user per month.

Key Features:

  1. 1. It centralizes marketing efforts and social campaigns for easier planning.
  2. 2. This tool can automatically find optimal posting times and reshape content for engagement.
  3. 3. It plans and automates social media posts across platforms.
  4. 4. This tool manages and collaborates on content creation from ideation to publication.
  5. 5. This tool assigns tasks and tracks progress with project management tools.

Sprout Social is used for managing social media marketing. It helps teams coordinate tasks easily with multi-level access. It has features of post-scheduling, detailed analytics, and social listening. With this tool, you can boost engagement and strengthen client relationships. You can try it free for 30 days, and after that choose a plan starting from $249 per month.

Key Features:

  1. 1. This tool is an all-in-one social media management tool.
  2. 2. It includes publishing, analytics, engagement, and team collaboration.
  3. 3. This tool can track internal data.
  4. 4. It monitors reply time.
  5. 5. With the help of this tool, you can track the total number of replies.
  6. 6. It measures sentiment.

It is a social media tool for Instagram and Pinterest. It has advanced functionality for visual content. This tool is ideal for businesses and influencers. It focuses on image and video content, with smart scheduling and analytics customized for these platforms. Tailwind’s free plan includes basic features, with paid plans starting at $49.99 per month.

Key Features:

  1. 1. It automated scheduling based on Pinterest and Instagram’s ideal timings.
  2. 2. With this tool, you can find trending content and hashtags for higher engagement.
  3. 3. It organizes and previews posts with a drag-and-drop calendar.
  4. 4. This tool creates in-depth performance metrics for Pinterest and Instagram.
  5. 5. It collaborates and grows with like-minded marketers and influencers.
  6. 6. Tailwind’s tool is unique in scheduling for Pinterest. It suggests the best times to post based on audience engagement patterns. It maximizes content reach.

MeetEdgar improves content planning and distribution for small businesses and entrepreneurs. It specializes in recycling evergreen content and optimizing post-scheduling. This tool simplifies maintaining an active online presence. It is ideal for users seeking efficiency in social media management. It is priced at $24.91 monthly.

Key Features:

  1. 1. This tool can schedule and reshare content automatically.
  2. 2. It organizes content into categories for easy access and use.
  3. 3. With this tool, you can create posts from blog articles or web pages.
  4. 4. It tracks engagement and refines content strategy.
  5. 5. You can easily add new content to your library from the web.
  6. 6. MeetEdgar has a unique ability to recycle evergreen content. It optimizes social media strategy over time.

Sprinklr is an enterprise-level social media management platform. It addresses the complicated needs of huge companies. This tool can manage customer experiences across communication channels at scale. It is ideal for global enterprises. Its pricing is customized and tailored to each enterprise’s specific requirements. This tool is suitable for businesses seeking comprehensive social media solutions.

Key Features:

  1. 1. This tool can manage content across 25+ social channels.
  2. 2. It provides in-depth insights into social media performance.
  3. 3. It enhances interactions across digital platforms.
  4. 4. You can utilize AI for strategic decision-making and planning.
  5. 5. It monitors conversations and engages with the audience effectively.
  6. 6. Sprinklr is a powerful enterprise-level. The social media management solution integrates customer experience across channels.

Sendible is a powerful social media tool for agencies and businesses. It manages multiple client accounts. Sendible offers seamless management. It monitors, and reports across platforms with customizable dashboards and strong scheduling. This tool is ideal for marketing agencies. It starts at $29/month with tailored features for diverse client needs.

Key Features:

  1. 1. This tool can customize dashboards to match client needs and branding.
  2. 2. It can schedule posts for multiple clients across social channels.
  3. 3. This tool can manage messages from various platforms in one place.
  4. 4. It discovers and shares relevant content.
  5. 5. With this stool, you can generate comprehensive performance reports.
  6. 6. Sendible’s client management capability is customizable dashboards for efficient account management.

HubSpot offers comprehensive social media management tools. It is an all-in-one inbound marketing software. This tool includes content publishing, monitoring social interactions, and providing detailed analytics. It is best for businesses. It can seek a comprehensive digital marketing solution. HubSpot can integrate social media with other activities in one platform. HubSpot tool is a part of their marketing software suite. Its price starts at $18 per month. This tool’s price is based on features, with advanced plans. It provides increased functionality and scalability.

Key Features:

  1. 1. It schedules posts across multiple platforms in advance.
  2. 2. You can track mentions and engage with your audience.
  3. 3. With this tool, you can gain insights into campaigns and audience engagement.
  4. 4. This tool integrates social media with HubSpot CRM for holistic customer insights.
  5. 5. You can plan and optimize content with SEO and blog integration.
  6. 6. HubSpot CRM integration enables collaborative and data-driven management.

BuzzSumo is a top social media marketing tool for finding new post topics. It uncovers SEO insights and accesses social engagement data. This tool helps monitor brand mentions, track competitors, discover influencers, and optimize content and influencer marketing. Its price starts at $119/month for one user with a free trial available.

Key Features:

  1. 1. It gains access to BuzzSumo’s data and functionality via advanced APIs.
  2. 2. You can compare your performance with competitors in your industry.
  3. 3. With this tool, you can find relevant keywords for optimizing your content.
  4. 4. You can filter your content and data based on specific geographic locations.

It is a handy tool for discovering trending hashtags on Instagram and Twitter. This tool identifies influential users. It starts from a free version with basic features. If you want more capabilities and customization options, users can opt for subscription plans. Its pricing ranges from $29 to $311 per month. Hashtagify tool allows users to tailor the tool to their specific needs and preferences.

Key Features:

  1. 1. You can discover relevant hashtags for Instagram and Twitter.
  2. 2. This tool analyzes trends and the popularity of hashtags over time.
  3. 3. This tool tracks influencers and optimizes influencer marketing strategies.

Canva is highly regarded in the industry. It is one of the best social media tools for creating stunning visuals that can elevate your content. Canva is very beneficial for marketers who have basic or no design experience. It provides a simple foundation for designing eye-catching visuals. Canva’s pricing includes a free version, Canva Pro for $12.99/month, and Canva Teams with pricing available upon contact.

Key Features:

  1. 1. Canva can access ready-to-use templates for various platforms.
  2. 2. You can create new designs from scratch with user-friendly tools.
  3. 3. It explores a wide range of design elements for customization.

CapCut is a free essential tool for social media managers. It provides solid video editing for short-form content on TikTok, Instagram, Facebook, and YouTube. Capcut offers standard editing tools, style templates, text overlays, and audio editing features. It directs publishing to TikTok and export options for Instagram and YouTube.

Key Features:

  1. 1. It has features of background removal, animations, and speed adjustments
  2. 2. The tool also has style templates and text overlays for creativity.
  3. 3. It has features of audio editing tools like speech-to-text and voice effects.
  4. 4. From this tool, you can direct publishing to TikTok and export for Instagram and YouTube uploads.

This is a Social Media toolkit. It is a comprehensive solution with creative tools to streamline social media marketing. Semrush features include posting, tracking, and managing social posts on platforms like Facebook, Instagram, Pinterest, LinkedIn, Twitter, and Google My Business. Its pricing ranges from $119.95/month for Pro, $229.95/month for Guru, and $449.95/month for Business.

Key Features:

  1. 1. It can create and schedule posts for multiple platforms with the Social Media Poster tool.
  2. 2. You can edit images, create UTMs, and shorten links for optimized posts.
  3. 3. It tracks engagement and social metrics using the Social Media Tracker.
  4. 4. With this tool, you can monitor competitors’ posting frequency, timing, and content with competitor monitoring.
  5. 5. You can view all data in one dashboard for efficient and comprehensive reporting.

Oktopost is a comprehensive platform. It is designed for B2B social media management needs. This tool facilitates content creation and measures visibility metrics. It ensures content aligns with company objectives. The pricing information is accessible upon request. It allows businesses to tailor their investment according to their specific requirements and budget.

Key Features:

  1. 1. You can manage and schedule content across all social media platforms.
  2. 2. This tool can monitor and analyze campaign effectiveness.
  3. 3. With OktoPost, you can create an easy-to-use calendar according to social media planning and scheduling.

Talkwalker is a social listening tool. It is designed to keep your brand socially relevant. This tool excels in brand monitoring. It helps you stay on top of online conversations about your brand. By providing insights into brand mentions, sentiment, and trends across social media platforms, it empowers businesses to better understand. This tool also manages your online reputation. Its pricing details are customizable based on specific business needs. It can be obtained upon request.

Key Features:

  1. 1. This tool is used in brand mention monitoring and reporting.
  2. 2. It compares brands against competitors in the marketing field.
  3. 3. With this tool, you can create an influencer ID for social marketing campaigns.


These days, social media marketing tools are important for businesses. With these tools, they help manage tasks like content creation, analytics, and engagement. If you have the right tools, your businesses can boost their online presence and connect better with their audience. These tools save time and make marketing easier. With the use of these tools, you can schedule your posts to track performance. 

These are the social media tools for marketing, they offer valuable insights for success. From finding the best hashtags or managing multiple platforms, there’s a tool for every need. If you’re looking for a trusted digital marketing agency to boost your search engine ranking, or targeted advertising campaigns to reach new audiences. Our team of experienced professionals at MediaEclips has the expertise to deliver exceptional results. We’ll help you increase website traffic and leads, improve brand awareness, and ultimately drive targeted sales and conversions.


These tools help companies improve their internet presence. These tools offer services such as post-scheduling, audience engagement analysis, and effective management of many platforms.

The marketing tools help in analyzing and measuring campaign effectiveness. It includes data analytics, and tracking metrics such as engagement rates, reach, and conversions.

Comprehensive performance metrics are among the key features. It uses scheduling capabilities to plan out posts in advance. These are the engagement features used to interact with followers. This tool is also used in the integration with different social media sites for efficient account management.

These tools help small businesses by providing low-cost options for managing their internet presence. Large businesses profit from their flexibility and complex features. It allows them to manage huge marketing campaigns and analyze huge amounts of data.

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